Brand
Eclit
for Startup
The brief
A startup wanted a sleek, original name with a sense of rarity and impact.
The approach
Eclit is derived from eclipse — clipped and reshaped into a compact, modern coined word.
Why the name works
It keeps the dramatic, rare-moment association of an eclipse while being short, easy to read and highly ownable.
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The same studio methodology behind Eclit, now AI-assisted end to end.
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