Home appliances
Fibona
for Arçelik
The brief
An Arçelik line built around refined design and proportion needed a name that signalled exactly that.
The approach
Fibona is shortened from Fibonacci — the sequence behind nature's most pleasing proportions — turned into a fluent, memorable coined word.
Why the name works
It borrows a globally understood symbol of perfect design and harmony without spelling it out, lending the brand instant sophistication.
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