Home appliances
Koza
for Arçelik
The brief
Arçelik needed a warm, human name for a product about care and protection.
The approach
Koza is the Turkish word for cocoon — a metaphoric name transferring ideas of shelter, nurturing and transformation from nature.
Why the name works
A short, soft, real word that feels protective and natural — emotionally rich where a technical name would feel cold.
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