Souvenir & local goods
Pelen
Konya souvenir brand
The brief
A brand bringing Konya's regional products to visitors needed a name that felt authentic and warm, yet refined enough for a premium gift.
The approach
Pelen is a soft, euphonic coined word — gentle consonants and open vowels that feel rooted and Anatolian while staying elegant, without naming a place outright.
Why the name works
It travels well as a gift brand, is easy for visitors to say and remember, and pairs naturally with an ornate, premium visual identity.
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