Consulting
Qmark
Management consultancy
The brief
A consultancy needed a name that captured its craft — asking the right questions and delivering answers worth quoting.
The approach
Qmark is built from two everyday symbols: the question mark and the quotation mark. The question mark stands for the inquiry at the heart of consulting; the quotation mark for insight worth citing — fused into one confident Q + mark.
Why the name works
It is meaningful and memorable once seen, reads as modern and logo-friendly, and its double idea — question and quote — mirrors exactly what a consultancy does.
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