Food
Soleo
for Startup
The brief
A sun-grown food product needed a name carrying warmth, ripeness and natural goodness.
The approach
Soleo draws on sol/sole (the sun) — a metaphoric transfer: the product loves the sun, so the name borrows the sun's warmth and richness.
Why the name works
Short, bright and international, it ties the brand to ripeness and quality without ever naming the product literally.
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