Medical workwear
Streativ
Healthcare apparel brand
The brief
A brand designing work clothing specifically for healthcare professionals needed a name that felt modern and creative rather than clinical.
The approach
Streativ blends creative with an active, contemporary root, trimmed into an ownable coined mark — deliberately stepping away from sterile, medical-sounding language.
Why the name works
It brings a fresh feel to a category used to plain naming, looks distinctive on a garment label, and reads easily across languages.
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