Mobile app
Wugo
Local events discovery app
The brief
An app that shows people the events happening around them needed a short, friendly name that felt energetic and instantly memorable.
The approach
Wugo is a fully invented, phonetically bouncy word; the -go ending signals action and discovery, matching a lively, on-the-go product.
Why the name works
It is tiny, distinctive and fun to say, works across languages, and its soft, playful sound suits a bright consumer app.
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