Social media
Fellows
for Digital agency
The brief
A social-media-focused digital agency wanted a modern name that keeps a spirit alive — reflecting how social media connects people anywhere.
The approach
We focused on metaphor, on names that would echo in the client's mind. The favourite was Fellows — meaning friends or peers — capturing the spirit of social media.
Why the name works
It expresses community and connection, mirroring both social platforms and the agency's role in linking brands with audiences.
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