Fragrance
Philario
for Niche perfume
The brief
A niche perfume line from one of Turkey's leading fragrance exporters needed a name that put the abstraction of scent — and a sense of grandeur — into words.
The approach
With strategy led by Goodjob, the team drew on metaphor and landed on Philario, inspired by the harmony of music, to stir aesthetic emotion and evoke the world of fine fragrance.
Why the name works
Its musical, refined sound mirrors the elegance and artistry a niche perfume promises.
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